they are attacking him on very different grounds. Many of us who look at the criticism now, argue that many of his critics were highly motivated and had agendas of their own. In particular during the 1960s, there were some very important political agendas. While I think that McLuhan offered something that those of a right wing or a left wing persuasion should listen to, I think what the left in particular found lacking in McLuhan is a serious question that anybody reading McLuhan has to take a look at: the question of power. McLuhan is talking about power in a very different way. He’s talking about creative power, he’s talking about the power that we give away in effect when we